Zack Holland is solving one of marketings biggest challenges: how to make AI powerful without losing the human touch. And Singularity Capital is backing him all the way.

As founder and CEO of Averi, Zack calls his platform the AI Marketing Workspace. It is built to supercharge marketers, not replace them. By blending AI models trained on the best marketing frameworks with a curated network of human experts, Averi helps teams work faster, stay creative, and cut out the busywork that drains energy.

Why Averi? Why Now?

Zack has always been inspired by the big waves of technology. The dot-com boom transformed the internet. The rise of mobile reshaped daily life. Now, with AI, he sees his own chance to build at the center of the next great shift.

“What I think is motivating is not just that this is the next big wave. It is the largest of all of them. And I don’t think it is ten years away. It is two years away. And we’re ready.”

For Zack, that urgency is the opportunity. Averi is his way of making a lasting impact, not by creating just another SaaS tool, but by reimagining how marketers work every single day.

What Averi Does

Averi calls itself the AI Marketing Workspace.

Think of it as a tool belt for marketers:

• AI trained specifically for marketing. Not general-purpose prompts, but models built on tens of thousands of proven frameworks.
• A “Human Cortex.” The AI knows when to stop and say, “A human is better at this part.” That is when Averi taps into a curated network of U.S.-based experts.
• Synapse architecture. A system designed with short-term, long-term, and archival memory. Solving the “genius with amnesia” problem where AI knows everything, but can “forget” previous information even when it’s important.

The result is a platform where marketers can move as fast as their ideas, without drowning in context-switching across a multitude of different tools. It is about staying in that creative flow state, where the best work actually happens.

Culture as a Differentiator

Averi’s innovation is not just in code. It is in the team. Zack shares three non-negotiable traits for every hire:

1. High motors. People who work with intensity and do not need micromanaging.
2. Constant learning. Every team member takes courses, tracks industry news, and levels up every quarter.
3. Supportive collaboration. No task is beneath anyone. Engineers and VPs pitch in side by side.

Averi’s approach to team culture earned it a spot on Inc.’s Best Workplaces list, a recognition that reflects how intentional the company has been in building its environment.

A Different Kind of Ambition and Purpose

Zack’s vision for Averi is clear. He wants to build a billion-dollar business with just 25 or 30 people, creating high revenue per employee so the team that builds the company is the team that benefits from its success. It is a model built on focus and efficiency. Small, highly capable teams powered by AI, aiming for impact at scale.

“Averi exists so that marketers can actually live their lives, not die early of stress. We want to take away the drudgery so people can spend more time being creative, strategic, and making the world a more beautiful place.”

It is not about replacing marketers. It is about giving them tools to do their best work, and still make the baseball game, the fly-fishing trip, or the family dinner.

Why We’re Excited

At Singularity Capital, we backed Zack and Averi early because we believed in both the product and Zack as the founder. Watching the company grow has only reinforced that conviction.

Thousands of marketers and operators, from venture-backed startups to large-scale enterprise teams, are utilizing Averi to discover new levels of department efficiency, create on-brand content at low cost, and collaborate with the best marketing specialists on the planet. Over the next few months, the Averi team will release a flurry of innovative product updates and improvements, on their journey to building a generational platform in the space.

We are proud to stand behind founders like Zack who are bold enough to rethink the fundamentals of how work gets done.Because the future of marketing will not just be AI-powered. It will be AI combined with human creativity, working together.

Follow Singularity Capital for more founder stories from our portfolio, and to see where Averi goes next.

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